Blogging Guidelines

Thank you for your interest in blogging for SHEISM -- the official blog of The SheFirst Project. We love connecting with writers who can help us fulfill our mission: advancing the practice of self-care among women. Our blogging guidelines are meant to help our contributors and guest bloggers create engaging content, while ensuring a streamlined editorial process.  Please read this page in its entirety -- it should answer any question you have about what kind of content we're looking for and how the submission process works.


Our ideal readers are professional women between the ages of 25 - 45, including women who are single (with and without children), married (with and without children), actively in their careers, work-at-home professionals, stay-at-home mothers, entrepreneurs and caregivers.

Some of our audience’s typical challenges / needs / burning questions / pain points, include the following questions or statements:

  • Who am I?
  • I’m having a hard time balancing career, family and self.  Help!
  • How do I combat mommy guilt?
  • I’m single and successful, but can’t seem to make time to find my significant other.
  • My family relies on me for financial and/or emotional stability.  It is draining me.
  • I want to lose weight, but can’t seem to find the time to stay committed to an exercise / meal plan.
  • I’m pulled in so many directions. How do I take control?
  • I need to share my internal thoughts and feelings.  Who can I turn to?
  • My finances are out of whack and I don’t know where to start to get a handle on things.

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SHEISM supports The SheFirst Project's broader goals of (1) educating, encouraging and empowering women in the art of self-care and (2) helping men and women better understand their role in supporting the self-care efforts of the women in their lives. We want every blog post to do one (or more) of the following:

  • Teach our readers something new
  • Give actionable advice
  • Share a personal self-care experience (including the challenge and how it was resolved) that our readers can relate to and that may help them manage similar experiences

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Blog Topics and Length:

In general, we are looking for submissions around these topic categories, as they relate to self-care:

  • Self-discovery / self-identification
  • Health and wellness (mental, physical, emotional)
  • Fitness
  • Career
  • Motherhood
  • Spirituality
  • Finances
  • Relationships
  • Work-life balance and home-life balance

Because most of our readers are busy professionals, we recommend an average blog length of around 500 – 1000 words (around 1-2 typed pages).  If you have a topic or post that is longer than 1,000 words, consider breaking it up into a blog series that can be published in 2 or more blog posts.

We also encourage video blogs – blogs that are captured via video instead of written.  We recommend an average length of 5-7 minutes for video blog posts.  If you have a topic or post that is longer than 7 minutes, consider breaking it up into a video blog series that can be published in 2 or more posts.  If you decide to record a video blog post, please be mindful of the background, lighting and audio quality of the video.  Our editorial team will make edits to the video as appropriate.

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Blog Submissions and Format:

Please submit your written draft via the Blog Submission link.  You will be prompted to provide the following:

  • A bio (no more than 100 words)
  • Any web and social media links you wish to display (e.g., website URL, Facebook page, etc.)
  • Your headshot
  • Your written blog post in .doc or .pages format
  • Any supporting images and/or video you wish to be included in your blog post
    • Note: Don’t worry about the cover image, we will provide one. However, here are tips on the other kinds of media you may want to include:
      • Images (PNG, JPG): Upload any high res images you would like to include in your blog post. Use a descriptive name when saving the file (e.g. photo1-woman-typing) and insert the file name in your Word or Pages document where you'd like the image to appear.
      • Infographics, videos, and interactive content: Include the embed code for the infographic within your Word or Pages document.
  • For video blogs, please submit your video in .mp4, .mov, or h.264 file format to allow for post-production additions (e.g. lower-thirds, branding).

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Editorial Process and Timeline:

Please submit your blog post at least 2 weeks prior to the scheduled blog posting date to allow ample time for the editorial process, which includes the following:

  • 2 weeks prior to publication date: Upload blog post via Blog Submission page
  • 1 week prior to publication date: SheFirst team submits proposed editorial edits for author’s review.
  • 3 days prior to publication date: Author submits any final changes
  • Publication Date: Blog posted

The SheFirst Project reserves the right to decline to publish articles that are submitted late or that do not meet our editorial and quality standards.

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Blog Post Promotion

The SheFirst Project will promote all posts via Twitter, LinkedIn, Facebook and other relevant social platforms.  All posts will also be emailed to our email subscribers.

There are a few ways you can help us, too, so that your post gets maximum exposure:

  • Tweet it out to your network.  Feel free to mention @SheFirstProject
  • Share it on Facebook and tag “The SheFirst Project” (or @SheFirstProject)
  • Pin it on Pinterest
  • Share an update on LinkedIn from your personal profile home page.

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Republishing Guidelines

While The SheFirst Project permits the submission of blog posts originally published elsewhere, and also permits our contributors and guest bloggers to republish content originally published for SHEISM, we do have the following republishing guidelines:

For content originally published elsewhere and submitted to SHEISM:

  • The SheFirst Project will include a content attribution statement at the end of the blog post.  A sample content attribution statement might read:  This article was originally authored for [INSERT PUBLICATION NAME].”
  • If you are submitting content published for another blog or publication, please review that blog or publication's republishing guidelines before submitting the post to SHEISM to ensure the blog or publication permits republishing.

For content originally published for SHEISM, and republished elsewhere:

  • Please wait at least 4 weeks between the SHEISM publication date and the date you republish the article.
  • Please include the following language at the end of your republished article: “This article was originally published for [SHEISM] – the official blog of [The SheFirst Project], an initiative focused on helping women prioritize self-care.”  Include a hyperlink to the original article posting (where SHEISM is bracketed) and a hyperlink to The SheFirst Project website (where The She First Project is bracketed).

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General Tips:

Here’s a few additional blogging tips:

  • Sound like yourself.  Use a conversational tone in your writing (as if you’re talking to a friend and/or giving advice to a loved one).
  • Be vulnerable.  Share personal stories of your experiences with the topic you are writing about. Have you helped someone with the topic? Are you an overcomer of the topic? Stories help others relate to what you’re writing about.
  • Proof read. Proof read. Proof read.  The editorial process will move more quickly as a result.
  • Give credit where credit is due.  Include proper attribution or links to data, quotations, and outside content referenced in the article.
  • Stay engaged. Once your blog entry is posted, check back often to respond to any comments or questions that may be submitted by our readers.  A blog entry generally receives the most traction within the first 3 days of its publication and promotion.

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Did we miss something? If you have any additional questions, please send an email to

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